Started in 2005, The Residential Advantage (TRA) powered by Keller Williams Realty Raleigh
is a licensed North Carolina real estate firm that specializes in advising sellers, buyers, and investors on smart real estate decisions based on needs, goals, market conditions, and trends.
TRA delivers on its promise to give every client an advantage in the market by:
Making trust and rapport-building essential elements of our continued growth and success
Ensuring our expert guidance and advice helps our clients evaluate all of their options
Providing meaningful market information and education that enables smarter decisions faster
Ensuring every client experience is based on a thoughtful approach to strategy and execution
Our Team
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Paulina Bohorquez
Managing Principal
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Briana Ross
Florida REALTOR®
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![Emily Moore in a yellow jacket and red hair]()
Emily Moore
NC REALTOR®
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Phoenix Rector
Operations Manager
